Kỹ năng thuyết phục Báo cáo viên cấp Ủy Đảng cơ sở trong tuyên truyền bằng lời tư tưởng Hồ Chí Minh về đạo đức

Nội dung text: Kỹ năng thuyết phục Báo cáo viên cấp Ủy Đảng cơ sở trong tuyên truyền bằng lời tư tưởng Hồ Chí Minh về đạo đức

1. KY NANG THUYET PHUC CUA eAO CAO VIEN CAP UY DANG CO S6 TRONG TUYEN TRUYDN BANG LOI TU TU6NG HO CHI MINH VE DAO DQC Binh Thj Mai Ban Tuyin gido Trung ifong. T6M I AT Bdi viil de cdp tdi thirc trgng mic dd hiiu hien ky ndng thuyi'l phuc cia bdo cdo vien cdp uy ddng ca sd irong tuyin truyen bdng Idi 10 ludng Hd Chi Minh ve dgo dOe trin 6 ndi dung: nhdn bii't ngudi dugc tuyin iruyin; sO dung thdng lin ihiiyii phuc; lap ludn thuyi'l phuc; sOdung ngdn ngO thuyet phifc; sOdung hdnh vi phi ngdn ngOthuyil phuc; ni kiem chi cdm xic khi thuyit phuc. Tttkhda: Kyndng; thuyet phuc; tuyin Iruyen tu tudng HS Chi Minh vedgodOc. Ngdy nhgn bdi: 16/6/2012; Ngdy duyet ddng bdi: 20/9/2012. 1. Dat vi'n de Trang Ttt didn Tifl'ng Viet, thuit ngtt "thuyflt phiic" dupe hidu vdi nghTa li lam che ngudi ta thi'y dttng, tin theo vi lim theo (Nguyfln Nhtt Y, 1998). Trong khea hpc cd rit nhidu djnh nghTa khic nhau vd thuyflT phuc. Aritstetle quan niflm thuyflT phuc li mflt ky ning khifl'n ngttdi khic lam mflt vi6e ma hp thudng khang lam ndu ban khang yeu ciu (din tbea James Bars, 2007). Ndi tdi thuydt phuc la ndi tdi qui trinh thay ddi thai de, nidm tin, y kifl'n heic ci chi ddi vdi mot ket qua dupe xic djnh trudc thOng qua su tuin thu tu nguyfln (Kurt W. Mortensen, 2008). Ndi gpn lai, qua trinh thuydt phuc li ndi ddn qui trinh ai ndi dieu gi vdi ai vi vi muc dich nao (din thee Nguydn Tho Sinh, 2008). Trong tuyfln truyen, cttng nhtt tuyfln truydn bing Idi, thuyST phuc la lam cho ngudi dupe tuyfln truydn ddng S vdi ngudi tuyfln truydn, xem nhitag quan didm cia ngudi tuyfln truyen nhu nhflng quan didm cia riflng minh (Npgin. A.E, 1984). ThuyflT phuc trong tuyfln truydn nghia li nfli dung thflng tin mi ngudi tuyfln truydn dem lai che ngudi nghe dupe hp tidp nhin ma khang mot TAP CHI TAM LY HOC, Sd 10 (163), 10 - 2012
2. chttt ghi ngd (SeUac V.V, Gletpskin D.A, Platenov K.K, 1978). Thuydt phuc dupe coi la ky ning cdt loi cua ngudi tuyen truydn. Bdi vi, muc tieu cudi cttng cia ngudi tuyen truydn ndi chung, trong dd, cd bio cio vien cip uy ding cic cip la lam che ngudi dupe tuyen truydn chip nhin, tin tudng vio nhttng quan didm, ttt tudng tuyen truydn. Vin dung ky ning thuydt phuc vio trong tuyen truydn bing Idi tu tudng Hd Chi Minh vd dae dttc cd thd giiip che ngudi dupe tuyfln truydn tin tudng tu tudng dd; ttt dd hoc tip va lim theo tu tudng, ti'm gUdng dao dttc Hd Chi Minh. Trong nghifln cttu niy, ky ndng thuyi'l phuc cia bdo cdo viin ca sd irong tuyin truyi'n bdng Idi tu ludng Hd Chi Minh ve dgo dice dugc hiiu Id su van dting tri thOc, kinh nghiim Irong tuyen truyi'n bdng ngdn ngO sd'ng ddng vdo su: dting Ihdng lin, ky thudt tdc ddng, gay dnh hudng mdt cdch ddng ddn ldm cho ngudi dugc tuyin truyi'n chdp nhdn, lin todng to ludng Hd Chi Minh vi dgo dOc. Vdi nghifln cun niy, ky ning thuyflT phuc cia bao cio vifln co sd trong tuyfln truydn bing idi tu tudng Hd Cbl Minh vd dao dttc dupe bidu hifln qua cic ky ning sau: nhin biflT ngudi dupe tuyfln miydn; si dung thflng tin thuyST phtic; lip luin thuyflT phuc; stt diing ngfln ngtt thuydt phuc; si dung hanh vi phi ngfln ngtt thuydt phuc; tu kidm chd cam xttc khi thuydt phuc. 2. Khach the va phuong phap nghien ciiru - Khach thd nghifln cun gdm: 182 bap cip vifln cip uy dang cp sd (gpi tit li bao cao vifln ep sd) da tifl'n hinh tuyfln truydn bing idi tu tudng Hd Chi Minh vd dao dttc, 125 can bp tuyfln giao tinh, huyfln va 2780 ngudi dupe tuyen truydn tren dia ban Ddng Nai, thinh phd Hd Chi Minh, Hi Nai, Bic Ninh. - Cic phucmg phip chinh: Didu tra bing bang bdi, quan sat true tiep, phdng vin siu. Ngoii ra, phucmg phip thao luin nhdm, nghien ettn sin phim cung dttpc stt dung. - Ky nang thuyet phuc cua bao cio vien cd sd trong tuyen truydn bing Idi ttt tudng Hd Chi Minh vd dao dttc dupe dinh gia dua theo diem trung binh. Kdt qua danh gia cua ba nhdm khich thd nflu trfln dupe xem li ed gii tri nhu nhau. Cic ciu hdi va phuong an tra Idi danh cho ba nhdm Idiich thd nghifln cttu li gidng nhau. Mfli ciu hdi ed 5 phuong an tra Idi vdi thang didm ttt 1 dfl'n 5 didm. Diem trung binh cia cic ciu tra Idi dupe quy udc thinh 5 mttc dfl nhtt sau: + Mttc kem: cd didm trung binh ttt 1 ddn 1,8. + Mttc yfl'u: cd didm trung binh ttt 1,81 ddn 2,6. + Mttc trung binh: cd didm trung binb ttt 2,61 dfl'n 3,4. -I- Mttc kha: cd didm trung binh ttt 3,41 ddn 4,2. -I- Mttc tdt: cd didm trung binb ttt 4,21 dfl'n 5. TAP CHf TAM LY HOC, Sd 10 (163), 10 - 2012 89
3. 3. Kdt qua nghifln cihi 3.1. Bdnh gid khdi qudt vi ky ning thuyit phifc ciia bdo cdo viin cff sd trong tuyin truyin bdng Idi tu tudng Hd Chi Minh ve dao dUc Ky ning thuyflT phuc cia bip cip vifln ed sd trong tuyfln truydn bing Idi tu tttdng Hd Chi Minh vd dap dttc d mttc trung binh, vdi didm trung binb chung la 3,15. KflT qua dinh gii tii bip cio vifln cP sd, ngUdi dupe tuyfln truydn; can bfl tuyfln giie mic dtt co sir chflnh Iflch vd didm ,sd nhung khi thfl'ng nhit vd mttc dd bidu bifln ky ning. Bao cap vifln cP sd tu dinh gii vdi didm trung binh cao nhit (3,26); tifl'p dfl'n li ngudi dupe tuyfln truydn (3,13) vi cin be tuyfln giio dinh gia thi'p hon (3,08). Sir khac biflt niy cd le la de khi tuyfln truydn, bio cio vifln thudng khd nhin ra dupe nhung han chfl', khiflm khuyflT cia minh, trong khi ngudi dttpc tuyfln truydn lai cd thd cam nhin dupe, die biflt li cin bd tuyfln giip la ngttdi am hidu vd chuyfln mfln, nghiflp vij tuyfln truydn, vi thd hp dinh gii thttdng chat che vi khich quan hPn. Bdng 1: Die'm trung binh (DTB), mOc dd biiu hiin ky ndng thuyi'l phuc cua bdo cdo viin co sd Irong tuyin truyin bdng l(!fi tu tudng Hd Chi Minh ve dgo dOc qua ddnh gid cua bdo cdo vien casd, ngodi dugc tuyin Iruyen vd cdn bd tuyin gido Bao cao vi&n co so Ngu6i ditoc tuyen C^n b6 tuy^n gido Tdng hop truyen DTB Mure DTB Mlirc DTB Mure DTB Mure 3,26 Trung 3,13 Tning 3.08 Trung 3.15 Trting binh binh binh binh Trong 6 nfli dung ky nang dttpc nghifln ciru, n6i dung Hi kiem che cdm xiic khi thuyi'l phuc vi sO dung hdnh vi phi ngdn ngu thuyit phuc cd didm trung binh cao nhit li 3,21; sO dttng ngdn lO thuyit phuc ed didm trung binh xdp bic ba la 3,16; su dting thdng tin thuyit phuc ed didm trung binh xfl'p bic bdn la 3,13; lap ludn thuyi'l phuc cd didm trung binh xfl'p bic 5 la 3,12 vi thip nhit la nhdn bii't ngudi dugc tuyin truyen, vdi difl'm Unng bmh li 3,09. Nhu viy, cac bidu hifln ky ning thuyflt phuc cia bio cio vifln cp sd ddu chi dat d mttc de trung binh. 3.2. Bieu hien nhdn bii't ngudi Suae tuyin truyi'n trong luyen truyen bdng Idi tu tudng H6 Chi Minh ve dao dOc Dd thuyflT phuc ngudi dupe tuyfln truydn chip nhin, tin tudng tu tudng Hd Chi Minh vfl dao dttc, bio eie vifln cP sd cin xac djnh dupe bp la ai, hp ed nhu ciu tifl'p nhin tu tttdng Hd Chi Minh vd dap dttc khflng; bp da bidu bidt tu tudng dd d mttc dfl nip; quan didm vi chinh kifl'n cua hp ddi vdi tu tudng Hd Chi Minh ve dae dttc ra sao? 90 TAP CHfTAM LY HOC, Sd 10 (163), 10 - 2012
4. Bdng 2: Biiu hiin nhdn bii't ngudi dugc tuyin truyi'n ciia bdo cdo viin co sd trong tuyen truyi'n bdng Idi tu tudng Hd Chi Minh vi dgo dOc Bio cio vien Ngu6i duoc CinbO Tdng hop Noi dung the hien ky COS!]' tuyen truydn tuyen giio TT nang nhan biet ngtf6i duoc tuyen truydn Thtt Thi: Thtt DTB Thii: DTB DTB DTB bac bic bac bic 1 Xac dinh muc dich, n^i dung vk cAch thttc nhan bi^t ngu6i duoc tuyen 3,30 1 322 1 3,22 1 3,24 1 miy^n 2 Xac dinh mttc do hi^u biei tu tuflng Hfl Chi Minh vi 3,24 2 3,00 2 3,05 2 3,09 2 dao dttc cua ngudi duiTc niyen tiuy^n 3 Xac dinh mttc dfl quan tam cija ngudi duoc tuyen truyen tdi chit d^ myen 3,10 3 2,98 3 2,77 3 2,95 3 miyen m uittng Hd Chi Miiih v6 dao dlic DTB 3,21 3,06 3,01 3,09 Sd heu d bang 2 che thiy, cic bidu hien nhin bidt ngttdi dttpc tayfln truyen cung chi d mttc trung binh. So sinh kdt qui dinh gii ttt bae cio vifln co sd; ngudi dupe myfln truydn; can bfl tuyfln giao tuy ed chflnh Iflch chttt It ve diem sd nhung kha thdng nhit khi cho ring, nhdn bii't ngodi dugc tuyin truyin vi cic bieu hifln nhdn bii't ngudi dugc tuyin truyi'n cbl d mttc dp trung binh. KST qua nay hpin tpin phu hpp vdi kflT qua phdng vin siu. Bao cio vifln ed sd da xac djnh dupe muc dich, nfli dung, cich tbtte nhin biet ngudi dupe myfln truyen nhung cdn chung chung, chua ro ring, diy di. Khi dupe hdi: "Muc dich nhdn Mil ngudi dugc tuyin truyi'n di ldm gi?", cd bio cao vifln ba Idi: "Di bii't tdm trgng ciia hg" hay khi dupe hdi cin nhin bidt ngudi dupe tuyfln truyen ve dao dttc nhung didu gi, cd bio cao vifln co sd da tra Idi: "Nhdn bii't tudi Idc, nghe nghiip". Khi hdi vd cich tbtte nhin biet ngttdi dttdc tuyfln truydn, cd tdi 12/20 tra Idi chung chung la: "Bdng phiiu dieu tra". Trong sd bao cio vifln co sd dttpc hdi, cd 7/10 ngudi dua ra dupe sd lupng ngudi tham du; ty le nam, ntt; do topi vi nghd nghiflp cua sd dong ngudi dupe toyfln truyen; cd 6/10 ngudi danh gii dupe kha ning nhin thttc vi mttc dfl hieu bidt cia ngudi dupe tuyen ttuydn vd to tudng Hd Chi Muih vd dao dttc; 5/10 ngudi dua ra nhin xet vd nhu ciu va mttc dp quan tim TAP CHfTAM LY HOC, Sd 10 (163), 10 - 2012 91
5. cia he tdi chi dd tuyfln truydn. Nhtt viy, s6 bio eie vien co sd nhin bidt dupe ngudi tuyfln truydn diy du trfln cic mit chidm t^ Ifl thip, LS giii vd ban chd trfln, mflt sd bio eie vifln cd sd cho ring: "Bdi dudng, Idp hudn kii'n thdc tdm ly trong tuyin truyin bing Idi to tudng Hd Chi Minh vidqo dOc, nhdt Id vicdch thOc nhdn bii't ngudi dugc tuyin truyin chua dugc quan tdm"; Mflt sd khic ebo ring: "Y thOc Irdch nhiim vdi cdng viic dmdt sdbdo cdo viin co sdchoa cao nin choa Ihiic so ddnh thdi gian vd cdng sOc cho cdng viic". Vd phia cin bfl tuyfln giio, mflt sd cttng thtta nhin: "Bdi dodng nghiip vu tuyin truyin bing Idi to todng Hd Chi Minh vi dao dOc cho bdo cdo viin ca sd cdn chua thudng xuyin, khdng cd linh chuyin sdu". Mflt sd ebo ring: "Bdo cdo viin casd chua cd hOng thu cdng viic"; "Mdt sd trinh dd hgc vdn, trinh dd qudn ly han chi" Vdi sd Uflu vi phin tfch trfln cho thSy, phin ldn bio cio vifln co sd da hidu dupe muc dich, nfli dung cich thttc nhin bidt ngudi dupe tuyfln tmydn, nhung khi vin dung vip nim bit thflng tin ci nhin, mttc dfl hidu biflt; nhu ciu vi su quan tim cia hp tdi chi dd tuyfln truydn chi bidu hifln d mttc trung bhih. Kflt qua niy li thdng nhit d ba nhdm khich thd nghifln cdu. 3.3. Bi/u hiin sd dying thdng tin thuyit phtte cia bdo cdo vien ca sd trong tuyin truyi'n bing Idi tu tudng Hd Chi Minh ve dgo dOc Bdng 3: Biiu hiin sOdttng thdng lin thuyi'l phuc cua bdo cdo viin casd trong tuyin Iruyen bing Idi tu tudng Hd Chi Minh ve dgo dOc Bio cio vien Ngudi duoc Cinbfl Tdng hop Ndi dung th^ hien ky CO stt luyen truydn tuyen giio STT nang stt dung thflng tin thuyet phuc Thtt Thtt Thtt BTB Thtt DTB DTB DTB bac bic b&c bic 1 Thflng tin chinh xic, 3,33 1 3,11 1 322 2 322 2 khich quan 2 Thdng tin phi hop vdi 5 3,05 4 2,95 • 3,08 4 ngudi duoc tuyen ttuyen 325 3 Thflng tin gflp phtin bao ve ndn tang nr tudng ciia 3,31 2 3,06 3 329 1 322 2 Dang 4 Thflng tin phong phu 3,25 5 3,03 5 2,86 5 3,04 5 5 Thflng tin cfl tinh thuc 3,27 3 3,00 3 tiSn 3 3,06 3,11 3 DTB 3,38 3,05 3,07 3,13 92 TAP CHITAM LY HOC, Sd 10 (163), 10 - 2012
6. Thflng tin thuydt phuc li thflng tin thu httt su quan tim, tao ra nidm tin tudng dflT vdi ngudi dupe tuyfln truydn vd tu tudng dupe tuyfln truydn, kich thich tttih bam hidu bidt, hung thtt ling nghe, tim bidu ttt tttdng Hd Chi Minh vd dao dttc d ngudi dupe tuyfln truydn. Hiflu qua thuyflt phuc cia bio cio vifln cd sd phu thuflc ldn vao viflc stt dung thdng tin thuyflt phuc. Kflt qui bang 3 cho thiy, cac bidu bifln sft dung thflng tin thuyflT phuc cia bio cio vifln co sd trong tuyfln truydn bing Idi tu tudng Hd Chi Minh ve dae dttc ddu d mttc dfl trung binh. Ca ba nhdm khich thd nghifln cun bio cio vifln CO sd; ngudi dupe tuyfln truydn vi cin be tuyfln giio ddu thdng nhit cho ring, bio cio vien co sd si dung thflng tin thuyflT phuc chua tflT. Kdt qui quan sit true tidp ettng chi ra, bio cio vifln co sd stt dung thflng tin thuyflT phuc chua tflT. Mflt sd thflng tin dua ra chtta thoa man dupe nhu ciu, mflT quan tim cia ngudi dupe tuyfln truydn. Cic quan didm, gii trj chuin muc dao dttc cdn chung chung; chua gin vdi dfli tupng cu thd. Nhttng sd lieu, su kifln dttpc stt dung cdn thifl'u mdi me. Thflng tin gdp phin ning cao nhin thttc ve chu truong, dudng Idi cua Dang, Nhi nudc; phan bic cac quan didm phi nhin, bfli nhp xuyfln tac gia ni va ban chit to tudng Hd Oil Minh cung It dupe sft dung. Phin ldn bio cio vifln cd sd sft dung nhttng thflng tin trong Sd tay bio cao vifln; Tai liflu phuc vu cho CuiSc vin dflng "Hoe tip vi lim theo tim guong dao dttc Hd Cbl Minh" de Ban Tuyfln giio Trung uong phat binh, vi thd thifl'u eie thflng tin phin inh nhttng vin dd ndng bdng vd dae dttc xa bai; nhttng each tifl'p cin, khai thae siu tu tudng Hd Cbl Mudi vd dao dttc. 6 mflt khia canh khic, bio cao vifln co sd chi ydu phd bidn quan diem, cic chuin muc dae dttc Hd Chi Minh; viflc ldng ghep cic thflng tin thidt thuc, Ufln quan tdi ddi sfl'ng cia ngudi dupe toyfln truydn, gittp hp vin dung giii quyflT tdt cic mflT quan he xung quanh cttng it dupe quan tim Ket qua phdng vin siu cttng cho thiy, ngttdi dupe tayfln truydn khflng dinh gia cap ky nang sic dung thong lin thuyit phuc cia bip eie vifln co sd: "Dgc trin sdch, bdo cd khi cdn rd rdng, cii the hon"; "Chung chung, ndi cho ai cOng dugc"; "Dan dieu, mdt chieu"; 'Thii'u mdi me"; 'Todn Id nhOng vdn deddbii't, ndi mdi" Ve phi'a cin bfl tuyfln giie, hp cttng cho ring: "Phdn ldn bdo cdo viin ca sd sO dting thdng tin cdn dan dieu, thii'u mdi me vd hdp din". Ly giii vd nguyen nhin din tdi ban chd, bio cao vien co sd cho ring: "Vdn bdn, tdi lieu hudng ddn tuyin truyen tu todng Hd Chi Minh ve dgo dOc cdn chung chung, choa thodng xuyin"; "Ngudn tdi lieu "; "6 casd khd khdn"; 'Thii'u sitkiem^ Irg, ddn ddc thudng xuyin cua co quan qudn ly bdo cdo viin CO sd chug chiu khd lim tdi, thu thdp vd nghiin cdu tdi lieu". Mflt sd cin be tuyfln giao cung thtta nhin: "Viic kiem tra, ddn ddc, hudng ddn tuyin truyen tu todng Hd Chi Minh vi dgo dOc chua thudng xuyin"; "Cdp uy d mdt sdnoi choa quan Idm tgo dieu kiin". TAP CHfTAM LY HOC, Sd 10 (163), 10 - 2012 93
7. Ttt nhttng sd liflu vi phin tich trfln, cd thd thiy, bio cio vifln sft dijng thdng tin cdn don diflu; chua sit thuc vdi ddi sflng cia ngudi dupe tuyfln truydn. 3.4. Biiu hiin Idp ludn thuyit phitc cua bdo cdo viin ca sd trong tuyin truyin bing Idi tu tudng Hd CM Minh vi dgo diic Nidm tin cua ngudi dupe tuyen miydn ddi vdi tu tudng tuyen truydn phu thuOc rit Idn vip khi ning lip iuin thuydt phuc cia bip cio vifln cd sd. Kdt qui d bing 4 cho thiy, cic bidu hifln Idp ludn thuyit phuc cia bio cip vifln co sd trpng tuyfln huydn bing Idi tu tudng Hd Chi Minh vd dao dttc d mttc trung binh. Kdt qui dinh gii ttt bio cio vifln cd sd, ngudi dttdc tuyfln truydn; can be tuyfln giio mic dtt cd chflnh Iflch nhd vd didm sd nhttng khi thdng nhit vd mttc dfl bidu hifln. Bdng 4: Biiu hiin Idp ludn thuyi'l phuc cua bdo cdo viin ca sd Irong tuyin truyin bing Idi lu todng Hd Chi Minh ve dgo dOc Bio cio vien Ngiftriduoc Cin bfl Nfli dung the' hien T^hop CO so tuyen truydn luyen giio STT ky nanglap luan thuydt phuc Thtt Thtt Thtt DTB Thtt DTB DTB DTB bae bac bic bic 1 Trinh bky logic 3,29 1 3,31 1 327 1 329 1 2 (Mi thich s^ to 3,18 3 2,94 3 2,99 2 3,03 2 3 Sir dung bang chttng 325 2 3,06 2 2,82 3 3,04 3 thuyet phuc DTB 324 3,10 3,03 3,12 Kdt qua quan sit true tifl'p ettng chi ra, Idp ludn thuyit phiic cua bio cip vifln CP sd trpng tayfln truydn bing Idi tu tudng Hd Chi Minh vd dap dttc cdn ban chd. Han chd phd bidn la trinh biy cic 1^ le, quan didm dap dttc vi cic vin dd tayfln truydn cdn thidu rp ring; lin Ifln gitta y cua phin, muc vdi nhau, lim cho ngudi nghe khd hidu. O mflt khia canh, kha ning kflt ndi, din dit vin dd thOng tin cdn han chfl'. Bio cao vifln co sd mdi nflu dupe quan didm dap dttc, trich din, binh luin vd tu todng, nhin cich Hd Chi Mmh cia cac danh nhin nhung thidu su giai thich, phin tich cu thd, thiu dao. Viflc rut ra kdt luin hay nhin manh, khing dinh vin dd cdt loi; cttng nhu tinh dttng din cua nd it dupe quan tim. Viflc phin tich, md xe bing chttng dtta ra, gittp ngudi dupe tayfln truydn hidu i6 vin dd cung chua tdt. Phdng vin siu, ngudi dupe tuyfln truydn Ididng danh gia cao lip luin thuydt phuc cua bio cio vifln ed sd khi tuyfln truydn bing Idi tu tudng Hd Chi Mmh vd dao dttc: "Dgc tdi lieu nhiiu han Id gidi thich"; " Oidi thich vdng vo, khdng ro vdn 94 TAP CHf TAM LY HOC, Sd 10 (163), 10 - 2012
8. <*«!'; "l-y gidi thii'u nhdt qudn, khdng theo trinh It/'; "Sdlieu, ddn chOng it, ndi rndf; "Su kiin thii'u mdi me; "Khdng gin vdi vdn di dang ndt. Vd phia cin bfl toyfln giao cho ring: "PhAn ldn hg thi hiin chua thuyi'l phuc". Mflt sd khic cho ring: "Bdo cdo viin casd chua cd stt nd lite, ldn tuy vdi cdng viic". Giai thich vd nhttng ban chd hfln, mflt sd bio cio vifln co sd quan niflm: "Ldp ludn thuyi'l phifc trong tuyin truyin bang Idi tu tudng Hd Chi Minh vi dgo ddc la mdt ky ndng khd ddi vdi bdo cdo viin co sd"; "Sii thii'u hieu bii't sdu sdc to ludng Hd Chi Minh vidgo dOc"; 'Thii'u kii'n thOc vi ky ndng ldp ludn". Nhu viy, cd mflt ly do ed ban din tdi lip luin thuyflT phiie cia bio cio vifln CO sd chua tdt la su thifl'u hut kifln thttc, nhu chua hidu bidt thiu dio tu tttdng Hd Cbl Mmh vd dae dttc; vdn hidu bidt xa hfli han chfl'; cttng vdi dd li kifl'n tbtte vd ky ning lip luin thuyflT phuc cdn thifl'u hm. 4.5. Si dung ngdn ngU thuyit phiic cua bdo cdo vien eo sd khi tuyin truyin bang lai tu tudng HS Chi Minh ve dgo ddc Tuih hip din, khi ning thuyST phuc dflT vdi ngudi dupe tuyfln truydn khflng chi la do thflng tin, lip luin thuyflT phuc mi phu thuflc ldn vio Idi ndi cia bio cio vifln CO sd. Kdt qua nghifln cttu chi ra thuc ttang, mttc dfl lip luin thuydt phuc cia bio cio vifln co sd tteng tuyfln traydn bing Idi tu tudng Hd CM Minh vd dao dttc nhtt sau: Vdi sd hflu d bang 5 cho thiy, cac bidu hifln sO dung ngdn ngO thuyit phuc cia bio cio vifln ed sd ddu thd hifln d mttc trung bulb vi todng ddi ddu nhau. Se sanh didm trung binh ttt kdt qua tu danh gia cia bio cio vifln eo sd, ngttdi dttdc toyen truydn vi can bp tuyfln giio ed su thdng nhit khi cho ring, ky ning niy cia bao cae vifln cP sd chi bidu hien d mttc trung binh. Kdt qua quan sat true tidp ettng cho kflt qua todng tu. Riin ldn bio cao vifln eo sd si dung van pham, ttt ngtt chinh xic, phtt hpp y nghTa cia nd va phu hpp vdi tim ly cia ngudi ducK tayfln truydn. Nhung d chttng muc nhit dinh, mot sd bio cio vifln CO sd si dung cich xung hfl ttty tifln, si dung ttt ngtt da nghTa, khd hieu. Mflt sd ngudi ndi dii, kdt thttc bai ndi vupt qua thdi gian quy dinh; si dung nhieu ciim ttt lap: "Hd Chi Minh quan diim rang, Hd Chi Minh ndi ring hay cdc ddng chi biit ddy, tu tudng Hd Chi Minh ld".ti mflt khia canh khic, bip cao vien co sd sft diing ttt ngtt chung chung, khflng gin gui vdi die didm cua tttng ddi tupng va thidu sang tao; nhttng ttt ngtt stte tich, giiu hinh anh; eie ciu tue ngtt, ca dao rit it gip dupe Bong bii ndi. Ngpii la, vin bit gap bao cio vifln sft dung idi le ed tuih ap dat, tieu cue. Kdt qui phdng vin siu cflng chi ra, ngudi dttpc tuyen ttuydn dinh gia khflng cap ky nang sO dung ngdn ngU thuyit phuc cia bio cao vifln cP sd khi tuyfln tmydn bing IM to Mdng Hd Chi Mmh vd dao dttc: "Ndi lan man, ddi ddng"; TAP CHfTAM LYHpC, Sd 10 (163), 10 - 2012 95
9. "Khdng truyi'n cdm, khd hiiu"; "Ndi loan gigng tiiu cite"; "Ndi nhii'u nhung khdng cd thdng tin"; "Ndi kien bi tren. dgy ddi". Vd phi'a mmh, mflt sd bio cio vifln \S giai ban chd niy li do "Choa dugc quan Idm bdi dudng chuyin mdn, nghiip vii tuyin truyi'n hing Idi Ihodng xuyin, ndi dung ldp hudn khdng cu Ihi'. Mflt khic cho ring.- 'Tuyin Iruyen to ludng Hd Chi Minh ve dgo dOc Id tuyin truyi'n chinh tri nin khdng thi ding Hi hoa my". Bdng 5: Biiu hien sii dung ngdn ngii thuyi'l phuc cua bdo cdo viin ca sd khi tuyin Iruyin bing Idi 10 lodng Hd Chi Minh vi dgo dOc Brio cio vien Ngudi duoc Cin bfl N6i dung the'hien kS> Tdng hop costt tuyen truydn tuyen giio STT nang stt dung ngfln ngtt n6i thuyet phuc Thtt Thtt Thtt DTB Thtt DTB DTB DTB hac bac bac bic 1 Ngfln ngit diing dan, khoa 3,29 1 3,23 1 3,14 1 322 1 hoc 2 Ngfln ngtt ngdn gon, cfl 3,20 4 3,07 5 3,13 2 3,13 5 dong 3 Ngfln ngii to i^g, de hi^u 3,24 5 3,15 3 3,12 4 3.17 3 4 Ngfln ngtt ti'ch cue, truydn 3,24 3 3,07 5 3,12 4 3.14 4 cam 5 Ngfln ngtt khflng 3p dat 3,25 2 321 2 3,09 5 3.18 2 DTB 324 3,14 3,12 346 Nhtt viy, su thidu hut kifl'n thttc si dung ngfln ngtt thuyflt phiic; thifl'u sir chuin bj nghifln cttu chu dio, ky cing eie chi dd djnh ndi; cttng vdi dd li to chit bam sinh vd ngfln ngtt dttpc xem li nguyfln nhin din tdi bio eie vifln eo sd sft dung ngfln ngtt thuyflt phuc chtta tflT. 4.6. sa dung hdnh vi phi ngdn ngU thuyet phiic cua bdo cdo vien ca sd trong tuyin truyin bing Idi tu tudng Hi CM Minh vi dgo dia: Sang sang vdi Idi ndi, hanh vi phi ngan ngtt li cang cu quan trang dd ttuydn dat thang tin, thuyflT phuc ngudi dttdc tayfln ttuydn chip nhin, tin todng to Mdng Hd Chi Minh vd dap dttc. Vdi sd liflu 6 bang 6 che thiy, cic bidu hifln si dung hdnh vi phi ngdn ngO thuyi'l phuc cia bie cap vifln co sd ttpng tayfln ttuydn bing Idi to tudng H6 Chi Mmh vd dap dttc la khi cin ddi va ddu d mttc trung binh, trong dd thi Min tu thi', van ddng hap ly li tdt han ca. Kdt qui dinh gii ttt bie eie vifln cd sd, ngudi duoc 96 TAP CHfTAM LY HOC, Sd 10 (163), 10 - 2012
10. toyfln ttuydn vi cin bfl tuyfln giao ed su chflnh Iflch didm sd nhung khi thdng nhit vd mttc da bidu hien ky ning. Bdng 6: Biiu hiin sO dting hdnh vi phi ngdn ngO thuyit phifc cua bdo cdo viin co sd trong tuyin truyen bing Idi 10 todng Hd Chi Minh ve dgo dOc Nfli dung the'hien k; Bio cio vien Ngudi duoc Can bfl Tong hop ndng stt dung hinh vi CO so tuyen truydn tuydn giio STT phi ngfln ngtt Thtt Thtt Thtt DTB Thtt thuydt phuc DTB DTB DTB bac bic b&e bac 1 Bi^u cam anh m^t 3,35 1 328 1 2,91 4 3,18 4 Ihuyei phuc 2 Bidu cim net mat phi 3,31 4 3,16 4 3,09 3 3,18 4 hop 3 Bidu cam ctt chi mong 3,31 3,16 4 3,11 2 3,19 2 hop vdi Idi nfli * 4 Thd hien tu the, van 3,34 2 3,18 2 3,32 1 3,28 1 dflnfi hop Iv DTB 333 3,19 3,11 321 KflT qua quan sit tnic tifl'p chi ra, bie cio vifln ed sd sO dung hdnh vi phi ngdn ngS thuyit phuc chtta tdt. Mflt sd ngttdi bidu cam inh mil chtta hpp ly: lanh lung, thidu cdi md, than thifln; ngude Ifln trin nhi, hec ngang, hSc dpc hoac chim chim nhin vie tii lieu. MOt sd bieu cam net mat chua phu hpp; cing thing, thidu tu nhifln; cung vdi dd ia eft chi dem diflu, gupng dp; khflng nhip nhing vdi ngtt diflu, ttpng im cua Idi ndi. Ly giai ve han che ttfln, mflt bio cio vifln eo sd cho ring: "CO chi, tu thi Id nhiing thdi quen tu nhiin cig cd nhdn rd't khd dii'u chinh". Mflt bao cio vien co sd khac cho ring: "Ndi dung Ihdng lin, ky thudt sic dung Idi ndi Id yi'u td quan trgng de thuyit phtte, hdnh vi phi ngdn ngO khdng quan trgng ldm". Qua cac y kien cho thiy, han chd cua bie cio vien ttong sO diing hdnh vi phi ngdn ngB thuyit phuc xuit phit ttt nhin thttc ky ning niy chua diy du nen chua cd y thttc ren luyfln. 4.7. Tu Mem che cdm xiic kM thuyit phuc cua bdo cdo vien ca sd trong tuyin truyen bing Idi tu tudng Ho Chi Minh vi dgo ddc Kdt qua the hifln d bang 7 cho thiy, cic bidu hifln lit kiem chi cdm xuc khi thuyflT phuc cia bie eie vifln co sd deu d mttc trung binh. 0 khia canh nio dd, chdp nhgn quan diim, y kiin trdi chieu bieu Men tflT hon. So sinh kdt qui danh gia ttt ba TAP CHf TAM LY HOC, Sd 10 (163), 10 - 2012 97
11. nhdm khich thd li bio cio vifln eo sd; ngttdi dupe tuyfln truydn vi can bO tuyfln giie cd sir khi thdng nhit khi cha ring, ky ning niy d bie eie vifln cd sd chi bidu hifln d mttc trung binh. Bdng 7: Bieu hien lie kiem chi cdm .\'iic cia bdo cdo viin ca sd Irong luyen Iruyen bing Idi to todng Hd Chi Minh vi dgo dOc Biu cio Ngudi duoc Cin bfl tuydn N6i dung Ihd hidn ky Tdng hop vidn CO stt tuydn truydn glio STT nang tu kidm chd cim xiic Thtt DT Thtt Thtt DTB Thtt DTB DTB bic B bac bac bic 1 Tao ra cam xiic tfch 3,25 T, 3,11 3 3,11 3 3,15 2 cue 2 Cha'p nhan quan didm, 3,38 1 3,34 1 3,18 1 3,30 1 y kidn tt^i chidu 3 Chia sd cim xiic vdi ngudi duoc tuydn 3,14 2 328 2 3,12 2 3,18 3 tmydn DTB 326 324 3,14 321 KflT qua quan sat true tifl'p cung phan inh rd thuc ttang nay. Bap cap vifln cp sd vin cdn bile 16 su IP ling, hdi hflp, tMfl'u tir tin, phin ttng ndng vOi nudc nhung quan didm khOng ddng nhit ttt phia ngttdi dupe tuyfln truydn. Met ban chd ntta li, bio cio vifln eP sd chtta che giiu dupe tim ttang mflt mdi; thd Men thai dfl tiflu cue kM ngudi dupe tuyen traydn cd hinh vi bit hpp tie. Kdt qui phdng vin cM ra, ngudi dupe tuyfln ttuydn dinh gii tu kii'm che'cdm xuc cia bie cio vifln co sd cung chua tflT: "ndng ndy. bdc true, khdng che gid'u dugc cdm xuc"; "ueodi, thii'u tin todng vdo vdn de minh ndC Nhttng ly dp giai thich vd nhttng ban chd Ufln dupe mflt sd bie eie vifln ca sd cho ring: 'Tir kiem chi cdm xuc phu thudc vdo yen td bam sinh nin rd't khd hgc dugc". Mot sd ly giai li do stte dp cflng viflc: "Viia ldm qudn ly. vOa ldm bdo cdo viin nin nhiiu viic, vi the khdng the luc ndo cdng cd tdm trgng tich cue". Nhu viy, nhttng ban chd vd ky ning lit kii'm chi cdm xiic cfta bie cio vifln eo sd kM tuyfln truydn bing idi tu tudng Hd Chi Minh vd dao dttc xuit phat ttt sir tMdu hut kie'n thttc giao tifl'p; ngMflp vu tayfln Unydn bing Idi va S thttc tu giac hpc tip, ldn luyfln phim chit, nhin cich cia mflt be phin bie cap vifln co sd la chua 98 TAP CHfTAM LY HOC, Sd 10 (163), 10 - 2012
12. Tdm lai, phin u'eh cac bidu Mfln ky ning thuydt phuc cia bie cao vifln co sd ttpng tuyfln miydn bing IM tu tudng Hd Chi Minh vd dae dttc che thiy, ky nang niy budng tdi muc tiflu lim cho ngttdi dupe tuyfln ttuydn chip nhin, tin todng vi hanh dflng phtt hpp vdi tu todng Hd Chi Minh vd dao dttc. Tuy nhifln, ttfln thue td ky ning nay cia bie cio vifln co sd cM bidu Mfln d mttc ttung btah. Bip cio vifln cd sd da ed cic bidu Ufln cin tMdt ky ning thuydt phuc nhung chtta diy di; met sd bidu Mfln thao tic chua phtt hpp vdi muc dich, didu kifln boat dflng vi tMfl'u su linh heat Trong dd, han chd nhit cia bie cio vifln eo sd li nhdn bii't ngudi dogc tuyin iruyin vi ehlnh nhflng han chd niy da anh hudng Idn tdi httng thtt tidp nhin, mttc dfl nim vttng tu todng Hd Chi Minh vd dae dttc d ngudi dttpc tuyfln traydn, cttng nhtt Mflu qua tuyfln traydn bing Idi tu tudng Hd Chi Minh vd dae dttc d ed sd. Tai liflu tham khao 1. Kurt W. Monrtensen, Persuasion IQ, Publish by AMACOM, New York, tr. 19, 2008. 2. James Bors, Thuyi'l phuc, NXB Tdng hop thanh phd H6 Chi Minh, Le Huy Lam dich, tt. 20, 2007. 3. Nguyen Nhu Y, Dgi TO diin tiing Viet, NXB Van boa Thflng tin, a. 1609, 1998. 4. Kurt W. Moitensen, Maiximum influeneen: The Universal law of Powerful Persuasion, Published by AMACOM, a division of the American Management Association, Intemetional, New York, 2004. 5. G.A. Covaliov, Tdm ly hgc ed nhdn, NXB Giao due. Ha Noi, tr. 95, 1971. 6. Nguyen Tho Suih, Tdm ly hgc xdhgi, NXB Lao dflng. Ha Nfli, u. 131, 2008. 7. No-gui. A.E, Nghi thudt phdt bieu miing, NXB Sach giao khoa Mac - Lflnin, tr. 73, 1984. 8. Seliac V.V, Glotoskui D.A, Platonov K.K, Tdm ly hgc qudn sit, NXB Quin dfli nhan dan, Pham Hoang Gia - The Truflng dich, tr. 682,1978. TAP CHf TAM LY HOC, Sd 10 (163), 10-2012 99